We are a family run business based on the beautiful Sunshine Coast of Queensland. We operate from a home office and enjoy the lifestyle that the coast has to offer.

We are passionate about what we do and our lives revolve around design. Collectively we have more than 18 years of experience in design, engineering, project management and operations. We have served with leading design consultancies in Melbourne and have worked with international clients.

Our aim is to assist people make their product ideas and dreams a reality. We love to transform a back of napkin sketch into a finished product that is released onto the market. We are true problems solvers and speak the technical jargon that is inherent in the industry – so our clients don’t have to.

Neil Waldbaum
(Principle Designer and Manager)

Neil has an Honours Degree in Industrial Design and a background in electronics. He has been providing design services for over 20 years and has managed projects ranging from one off prototypes to mass produced products. He is a master craftsman and produces top quality mock ups and physical models and creates stunning digital 3D visualisations.
He is well travelled, he surfs, scuba dives and loves playing with the kids.

Karina Sharpe
(Design Engineer)

Karina has degrees in mechanical engineering and industrial design. She has been involved in a multitude of projects, many of which can be found in major retail stores around the country. She has a keen eye for detail and is meticulous about getting everything right without exception. She also runs an image production studio  www.imageupclub.com, but is available for technical consulting when required.